Strong headline, I know.
But think about it.
When was the last time you verbally talked to your mom? Your partner? Your prospect? Was the last communication between you two verbal or written?
Chances are, the last time you talked to your mom or prospect, you didn’t really ‘talk’ to them – you communicated by text, instant message or email – in writing. My most recent sale was executed strictly through email messaging. The last time I talked with my mom, I didn’t actually talk to her, I texted her.
Technology (internet) has shortened the amount of time between when someone writes something to when it gets read. Technology has increased the speed at which your words travel. But has the importance of writing changed?
Texts, the new Telegrams?
Writing, as you know, has been going on for a long, long time. I’m talking Mesopotamia times. Let’s go back here a minute. Back to 2900 B.C. and the first style of writing we know about, Cuneiform.
Yes, writing was invented for business. Key point, it wasn’t invented for poetry, love letters, thank you cards, writing was invented to keep tabs on merchants trades, AKA their sales.
So yeah, this whole writing thing isn’t new. Fast forward with me for a second. Let’s time travel now into the 1900’s and the age of Jazz. Here you can see Louis Armstrong sent a old school text (telegram) to a Mr. Glaser asking for an advance and to send condolences to a friend.
That telegram was classified as a ‘Fast Message’ by the carrier. It probably reached it’s recipient Mr. Glaser within a day. Today, our technology can increase the speed of Louis Armstrong’s words. But the medium will remain the same, it’s the written word.
Same message, different speed:
Writing will never die. It is only becoming faster and more effective, especially in business.