About Tom Laverty

Loving the Underdogs : Another Undersized Basketball Player is dominating

Posted On Feb 8 2017 by

As a big Isaiah Thomas (Boston Celtics) fan, and as a fellow undersized athlete myself, I love rooting for the underdogs. This article from today’s Wall Street Journal highlights Marcus Keene, a 5′ 9″ college basketball player out of Central Michigan. He’s on pace to average 30 points a game this year. It’s no coincidence that he’s modeling his game after Thomas. Check out the article here. 

Here’s the Worst Thing You can do in Sales

Posted On Oct 25 2016 by
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I’ve had the privilege of working alongside sales reps of all experience levels. It’s good practice to watch and learn from both the most seasoned vets as well as the rookies. The best sales people always share one thing in common, they all have a high level of character. Or simply, honest. There is no better way to find out how honest a sales rep is than to ask her a question that she doesn’t know the answer to. I learned this trick from Booker T. Washington’s book, Character Building. The book covers a series of lectures Mr. Washington gave …

Who the Big Business Brands are supporting for President this Year

Posted On Sep 15 2016 by

Will Writing Replace Talking?

Posted On Sep 10 2016 by

Strong headline, I know. But think about it. When was the last time you verbally talked to your mom? Your partner? Your prospect? Was the last communication between you two verbal or written? Chances are, the last time you talked to your mom or prospect, you didn’t really ‘talk’ to them – you communicated by text, instant message or email – in writing. My most recent sale was executed strictly through email messaging. The last time I talked with my mom, I didn’t actually talk to her, I texted her. Instant Reading Technology (internet) has shortened the amount of time between when someone …

On Showing Respect to New, Entry Level Sales Hires

Posted On Aug 30 2016 by

They’re young, clueless and excited. They come alone or in groups. In groups, they stick together and quickly become enchanted by free snacks and coffee. They know nothing about how to succeed here but they want to learn and learn it fast. At first glance, they appear to have absolutely nothing to offer you. But look again, these are the new hires. We have all been in their shoes. Coming into a new organization is always hard especially in sales. But I still remember when I was one. I dealt with the usual hazing. Most of the mediocre veteran sales reps didn’t …

Open Source Sales is a Noble Thought

Posted On Aug 24 2016 by

I recently learned about a well-known figure in technology and design, an impressive man named John Maeda. He’s been trending in the news because of his decision to leave Kleiner Perkins Caufield & Byers and take a new position as the Global Head, Computational Design and Inclusion at Automattic, the company that owns WordPress (my preferred platform for website creation). John has an incredible resume including 12 years as a professor at MIT’s Media Lab and then the President of the Rhode Island School of Design from 2008-2013. According to his sort of outdated blog, CreativeLeadership.com , when he joined RISD, he didn’t …

How to Book a Sales Demo with Two Simple Steps

Posted On Aug 23 2016 by

It’s easy to book demos. At least now it is. I, just like many sales reps have learned what works through nothing but trial and error. The errors lead to a few bumps and bruises along the way. Truth be told, it wasn’t always easy. The Dark Ages of Cold Calling Though the years I have tried many different methods when cold-calling in hopes of booking a demo. I remember a particularly dark time in my sales career that I will refer to as “The Fake Enthiusiasm Ages.” I must have read one of those generic self-help/sales-starter-kit how-to books that …

The Best Sales line ever said (by Jeff Bezos of Amazon)

Posted On Aug 22 2016 by

Amazon founder Jeff Bezos knows a thing or two about sales. When you think Jeff Bezos you don’t think salesman…but think again. Bezos is always selling, talking about the value of Amazon, convincing every interviewer that Amazon owns the future. He sold me recently when he delivered what I think is the greatest line I have ever heard to close a deal: “If you are not a (Amazon) Prime member, you are being irresponsible.” That is the highest form of salesmanship I have ever heard. Bezos said that to his stockholders at a meeting. Really he said, “Our goal with …

How Much Vacation should an Inside Salesperson Take?

Posted On Aug 20 2016 by

There’s been a recent trend of high-profile technology companies offering their employees ‘Unlimited Vacation’ or ‘Open Paid Time Off.” It’s in an effort to recruit top talent and keep employees happy. But if you are in sales too, you know that these types of employee perks always seem to apply more to the non-sales departments at companies. Like ping pong tables for example. Companies tout new ping pong tables like they are some kind of Fountain of Youth that offers an unending supply of joy and health. But us salespeople know one thing: That ping pong table is not for …

I’m taking Computer Programming Classes at MIT, from my living room (for free)

Posted On Aug 20 2016 by

I could hardly believe what I was reading. Someone, a distant connection on LinkedIn, threw up a random post that mentioned the Massachusetts Institute of Technology offering all of their courses online for free, for anybody. In between sales calls, I googled ‘MIT OpenCourseWare.’ Fortunately, the person on LinkedIn wasn’t kidding around. It’s true. MIT has put their entire curriculum, lectures, recommended reading, notes, on their OpenCourse website for all to access. I immediately busted out my wallet and donated to this incredible cause. For doing so, I got a sweet little button to post here: I am currently ‘enrolled’ …